What's Inside The 2019 Wall Street Reputation Study
The reputation of financial institutions on and off Wall Street has become another asset banks need to protect. The rise and fall of the reputation of household names in finance shows just how fragile a brand can be.
Our 2019 Makovsky Wall Street Reputation Study generated insight into consumer trust of their financial institutions, advisors, privacy, and how accurately they feel the media reports the financial news. Our sixth Wall Street Reputation Study provides actionable information for public relations and marketing professionals in understanding the reputation banks and their products have with their customers.